Project snapshot
Repositioned a local roastery as a national direct-to-consumer brand with a new identity, packaging system and a store built to convert first-time visitors.
01The challenge
Great product, forgettable brand. Northpeak looked like every other third-wave roaster and the online store leaked customers at every step.
02The approach
We ran positioning workshops to find the story only Northpeak could tell — mountain-grown, small-lot, roasted to order — and built the identity around it.
03Brand / UX / design system
A bold wordmark, a flexible illustration system for each origin, and packaging that works on a shelf and in an Instagram grid.
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Aa — Bricolage
04Build & development
Headless Shopify storefront with a subscription flow, origin stories as CMS content and a checkout rebuilt around mobile.
05Final result
+64%conversion rate
2.1×subscriptions
38%lower CAC
