Project snapshot
Launched an online learning brand with a playful identity, a course platform and a growth engine that filled the first cohort in nine days.
01The challenge
A great teacher with an audience, but no brand, no platform and a launch date already announced.
02The approach
We ran brand and product in parallel, locking the identity in week two so the platform, ads and launch content could all move together.
03Brand / UX / design system
A bright, optimistic identity with a shape language that doubles as course iconography.
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Aa — Bricolage
04Build & development
Course platform, landing pages and email flows set up and connected, with analytics tracking every step of the funnel.
05Final result
9days to sell out
4.1×ROAS on launch ads
1,200waitlist sign-ups
